WHOLESALE ACCOUNT GUIDELINES

Ali & Bird is an independent jewelry company founded by owner and designer, Ali Howell. Ali brings her passion for bold color combinations and timeless design to the creation of each piece in her collections. Ali & Bird is based in Atlanta, Georgia and is distributed to specialty retailers and department stores throughout the nation.

All Ali & Bird Wholesale Accounts should promote and protect the Ali & Bird brand as well as operate to the Ali & Bird standard and expectation. The following wholesale account guidelines outline what is required in order to uphold that standard and expectation.

APPROVED RETAILER BUSINESS MODELS

The business model, revenue sources, customer base, and product sold must be defined as one of the below in order to meet account verification requirements:

Independent Retail Store: brick and mortar store front with physical retail location and address

Retailer's product and vendor offering should be complementary to the Ali & Bird product offering
Retailer should seek out to be an Ali & Bird Brand ambassador in all they do, say, and convey thru strategic merchandising, marketing, and business operations
Proper Ali & Bird product placement must be protected and only sold at the approved location determined at the time of account set up
Pop up/Trunk Shows are permissible by pre-approval from Ali & Bird
Identified healthy social media presence, activity, and follower base on Facebook and/or Instagram strongly encouraged
Independent Online Retailer: branded online retail website with secure and working shopping cart
Online business should be established for at least 6 months and fully operational with an active shopping cart
Measured success on online selling platform strongly encouraged
Identified healthy social media presence, activity, and follower base on Facebook and/or Instagram
Retailer should not identify with any other business channels or revenue sources
Retailer's product and vendor offering should be complementary to the Ali & Bird product offering
Retailer should seek out to be an Ali & Bird Brand ambassador in all they do, say, and convey thru strategic merchandising, marketing, and business operations
Proper Ali & Bird product placement must be protected and only sold at the approved location determined at the time of account set up
Ali & Bird Product must only be sold on the disclosed website determined at the time of account set up

ADDITIONAL WHOLESALE ACCOUNT GUIDELINES

Ali & Bird's main objective is to never distract from our Independent Retailer Sales Channel.

Sales of Ali & Bird product through any website, digital platform, or e-commerce marketplace shall be subject to Ali & Bird's prior written approval, which may be granted or withheld in Ali & Bird's sole discretion.

Retailers may only use Facebook, Instagram, Twitter, or other social platforms as a promotional platform in order to advertise Ali & Bird product. Marketing thru social platforms is approved if the point of sale is direct from the store versus social platform.

BUSINESS DOCUMENTS REQUIRED

All Ali & Bird Wholesale Accounts must furnish a valid EIN. Both the legal business name and address represented on these documents should be consistent with the business name and address on the Ali & Bird Account Application.

PRICING POLICY

Ali & Bird makes every effort to monitor and enforce the retail pricing guidelines and may choose to discontinue doing business with any non-compliant retailer as outlined in the Ali & Bird Minimum Advertised Pricing (MAP) Policy. The retailer may always choose to price goods above the Keystone Pricing if desired.

Minimum Suggested Retail Price (SRP) or Keystone Price = wholesale cost x 2
Average Ali & Bird retail price = wholesale cost x 2.25
Retailer may not artificially mark prices above SRP and promote as marked down to appear discounted (i.e., $10 wholesale promoted as $29.95 reduced to $19.95)
Discounts should be selective/limited to a short window of time (i.e., anniversary sale, end of season, markdowns etc.); fixed or permanent discounts are prohibited

Interested in becoming an Ali & Bird Retailer?

Thank you for your interest in Ali & Bird, and we look forward to working with you.